Archive for June, 2010

E-FACTOR Radio & Small Biz America Interview

Wednesday, June 23rd, 2010

Listen to Interview with Small Biz America Host David Wolf and Host of E-FACTOR Radio with Robert Brands on Innovation, the importance and Robert’s Rules of Innovation.

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Fostering Creativity with Structure

Sunday, June 20th, 2010

Creativity in the form of fresh ideas, whether from executives, salespeople or customers, is an invaluable resource to any organization. But these ideas need guidance and structure in order to achieve the key goal of Innovation: profitable growth. To successfully channel ideas into a profitable result, it is necessary to establish a formalized New Product Development Process, from concept to launch.
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Ownership: Are You Taking Responsibility?

Sunday, June 13th, 2010

In order to achieve Innovation, a champion within an organization must take Ownership – one of Robert’s Rules of Innovation imperatives.  The champion, whether an officer or executive manager within the company, has the responsibility of convincing others to work outside their comfort zone, even if they are resistant to change.
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