Archive for July, 2010

Redefining Innovation’s True Reward: Amassing Intellectual Property and Value Creation

Friday, July 23rd, 2010

What is the ultimate goal of process-driven innovation? Open a bottle of Coca-Cola – and read its performance reports – to get a true taste of the answer.

In 1980, the Coca-Cola Company was struggling, and its market share was underperforming compared to its competitors. So at a worldwide management conference in 1981, CEO Roberto Críspulo Goizueta decided to refocus the entire organization on putting value creation first.
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Do Your Innovation Emperor, Rules & Idea Management Help or Hinder the Process?

Friday, July 2nd, 2010

In the pursuit of innovation, many “enlightened” companies try to follow what they believe are established morays and best practices.

They install someone to manage new product development or innovation. They set up a litany of rules. And they select only the “best” ideas for further development.

Then they wonder why innovation falls fallow.

A recent study from The Nielsen Company. found that companies with acknowledged, successful innovation practices also have limited involvement from senior management. The teams are guided, but freed of stifling controls.
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