In order for organizations to successfully achieve Innovation – the lifeblood of any company – Robert’s Rules of Innovation gives ten imperatives to follow in order to attain sustainable growth. The ten imperatives begin with the first step that needs to be accomplished before any progress can be made, and that is to Inspire and Initiate. After all, every team needs inspiration to begin a New Product Development process that will drive them towards successful Innovation.

Inspiration for companies comes from the leaders, so it is the leader’s responsibility to initiate and drive the innovation program. For the program to be taken seriously and incorporated as part of the company’s culture itself, the CEO or designated leader must set a schedule of regular meetings. Regular, in-person meetings are the only way for team members to accept the serious non-wavering intentions, recognize the goals and deadlines of the project and ensure that the innovation program will not just fall off the map. It’s easy to instruct team members to be conscientious of Innovation, but new products will not come to fruition unless members feel a sense of accountability and urgency for the NPD process. Continue reading “Innovation and the Necessity to Inspire” »