Innovation: Starting with the Basics

Building a foundation for innovation starts with the basics. In Robert’s Rules of Innovation™ the imperatives to Create & Sustain “NEW” in Business, number one is Inspire and Initiate. Innovation and ideation are pointless without buy-in from top management, and the support of your team. Engage the senior leadership team, employees of organization, and key external stakeholders in the development of a shared vision and the path forward.

Do you have an innovation culture?  How do you quantify it?


One of the first steps to creating a solid foundation for innovation is to define the desired culture. Quantify your goal, whether it’s a sales figure or number of new products you hope to achieve, and this will help justify the resources to be allocated. Create a mantra like, “one new innovation idea a week”. Develop “core attributes” as in, attributes which will form the foundation on which your company functions and conducts itself.

What are the beliefs and practices that make your company, your company? What is the essence of your organization?

Once you set your innovation core attributes, it is easy to bring your team on board and empower your company to create successful, sustainable innovations. The common saying goes, “people support what they help to create”

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