Idea Management

Idea Management The second in two key Innovation processes in Robert’s Rules of Innovation is IDEA MANAGEMENT. Ideation, or Idea management processes/system long-term development is essential to the Innovation effort. Ideation should be harnessed by a process with dedicated resources and with NPD and LTD teams working together. Ideation and the management of the Ideation Process pack the front end of the NPD funnel with a wealth of viable concepts. Explore more tips on Ideation in the book, Robert’s Rules of Innovation.