Innovate to Thrive

Forbes Contributor Martin Zwilling introduction to Robert’s Rules of Innovation II: The Art of Implementation

One of the biggest challenges in any business, large or small, is overcoming the natural human preference for status quo, or fear of change. It means that most team members and executives alike have a natural tendency to prefer killing innovations rather than implementing them. Even customers, while they all want the next big thing, want it to happen with minimal new learning.

These fears and how every business can counter innovation assassination are explored in a new book, “Robert’s Rules of Innovation II: The Art of Implementation,” by Robert F. Brands, who brings decades of experience implementing innovation as the founder of InnovationCoach. His goal is to teach us how to drive a culture of continuous innovation into every work environment.

Martin Zwilling, an American business executive, entrepreneur, and author, recently published an article on titled, 9 Principles For Maximizing Innovation In Your Business


Concluding the Great Recession is now behind us and needs to be forgotten. There are no more excuses, no more reasons to postpone, ignore, or otherwise assassinate innovation in your organization. Whether you manage an entrepreneurial startup or a multinational conglomerate, the competitive pressures are unprecedented. Are you now unleashing your team’s full execution abilities?

Every entrepreneur and individual striving for success should have the best business books Robert’s Rules of Innovation I and II in their arsenal. Click here to purchase a copy.