New Product Development Tips

Remember, “creative” and “structured” need not be mutually exclusive concepts.

  • Open Wide: Keep the idea funnels wide open.  As Stage-Gate’s Dr. Cooper advises, find and fill the product “white spaces” – untapped marketplace opportunities.
  • Sharpen Those Teeth: Make sure your Go/No-Go decision checkpoints have “teeth.”
  • Widen the Innovation Highway: Make the system lean, adaptive, flexible and scalable, in order that you can simultaneously process different types and risk levels of projects.

For more Tips see “Robert’s Rules of Innovation” by Wiley, March , 2010

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This entry was posted on Tuesday, December 1st, 2009 at 10:03 pm and is filed under Blogs, NEW PRODUCT DEVELOPMENT PROCESS. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

2 Responses to “New Product Development Tips”

  1. Monty Spaur says:
    April 29, 2010 at 8:03 pm

    Enjoy the post. Hope teeth bleaching resource would guide someone out there.

  2. Clay Larry says:
    May 21, 2010 at 1:45 am

    Thanks for the article, I will add this website to my bookmark, my acquaintance just told me about this just last week. gracias

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