In the discussion of optimizing sustainable Innovation programs, here is the key: Value Creation.  The real challenge is successfully managing the process and ensuring that the positive outcome results in superior return-on-investment (ROI).

• A Means to an End: Think of Innovation as a process that uses intellectual capital to generate positive business results and, in the process, new findings – which spurs more Innovation, and leads to further financial returns, etc. etc.
• The Customer is King: The value proposition is the key to successful Innovation.  Develop an Innovation with high perceived value to your customer, and strong sales will follow.
• IP Protection: Part of the three-legged stool (technology – business acumen – law) I referenced earlier, IP and patent protection locks in your competitive advantage that supports the sales results and market share increases that result in overall stakeholder value.

This entry was posted on Tuesday, January 19th, 2010 at 10:06 pm and is filed under Blogs, VALUE CREATION. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.