Creativity in the form of fresh ideas, whether from executives, salespeople or customers, is an invaluable resource to any organization. But these ideas need guidance and structure in order to achieve the key goal of Innovation: profitable growth. To successfully channel ideas into a profitable result, it is necessary to establish a formalized New Product Development Process, from concept to launch.
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Archive for the ‘NEW PRODUCT DEVELOPMENT PROCESS’ Category
Fostering Creativity with Structure
Sunday, June 20th, 2010New Product Development Requires Fresh Perspective on ‘Creative’ and ‘Structure’
Tuesday, December 1st, 2009New product development can be a misunderstood concept.
Is the “product” actually a product? Or can it be a process? Is it a mandate from the C Suite? Or can it be a suggestion from the factory floor, the retail showroom, the Idea Box or a customer tip?
How wide is your idea funnel? And how do you treat ideas once they land in the organization’s “idea hopper”? (see the blog post on “Innovation and Idea Management” to discover how to handle in-bound ideas).
