Roberts Rules of Innovation » IDEA MANAGEMENT http://www.robertsrulesofinnovation.com Create and Sustain Innovation Sun, 05 Sep 2010 17:00:30 +0000 http://wordpress.org/?v=2.8.5 en hourly 1 Ideation Tips http://www.robertsrulesofinnovation.com/tips/idea-management/ideation-tips.html http://www.robertsrulesofinnovation.com/tips/idea-management/ideation-tips.html#comments Tue, 24 Nov 2009 15:57:03 +0000 admin http://www.robertsrulesofinnovation.com/?p=289 Ideation and the management of the ideation process pack the front end of the NPD funnel with a wealth of viable concepts. This portfolio approach anticipates the fact that some concepts will pan out, while others are dropped. My tips on ideation include:

  • Focus, focus, focus. Remember that depth is better than breadth for quality idea generation. Drill down and maintain focus.
  • Prioritize ideas. And keep your eye on areas that enhance perceived value, improve customer relations, and capitalize on competitive opportunities.
  • Store best practices. And be sure to reference them regularly. Remember, also, to create a database of ideation session “discards”—used in combination with other concepts from the group’s “toy box,” there might be the makings of a winner.

For additional Tips, see RROI

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