Archive for the ‘Tips’ Category

Ideation Tips

Tuesday, November 24th, 2009

Ideation and the management of the ideation process pack the front end of the NPD funnel with a wealth of viable concepts. This portfolio approach anticipates the fact that some concepts will pan out, while others are dropped. My tips on ideation include:

  • Focus, focus, focus. Remember that depth is better than breadth for quality idea generation. Drill down and maintain focus.
  • Prioritize ideas. And keep your eye on areas that enhance perceived value, improve customer relations, and capitalize on competitive opportunities.
  • Store best practices. And be sure to reference them regularly. Remember, also, to create a database of ideation session “discards”—used in combination with other concepts from the group’s “toy box,” there might be the makings of a winner.

For additional Tips, see RROI

Inspire Tips

Monday, November 2nd, 2009

There are three key steps to achieve the type of Innovation culture that inspires and creates intra-organization cohesion:

1. Lead by Example: It all starts at the top. Management buy-in and support of innovation and ideation is critical. And by support, I mean both material and emotional. It needs to not only endorse, but proactively push for Innovation. It’s the only way for your team to get the motivation to take time from their “day jobs” to make Innovation happen;

2. Over-Communicate, Under-Promise: Talk up overarching Innovation visions, successes (and failures), without hyperbole or pie-in-the-sky verbiage. Keep it simple. Keep it focused. Keep it real. Internal and external communications enhances group buy-in to Innovation goals. It’s important to articulate your grand vision and provide the compelling case for change.

3. Silo Demolition: Knock down the barriers that keep silos apart by creating cross-functional teams between groups that don’t typically interact. This keeps the flame of cooperation – and Innovation – burning brightly. “Silo-itis” can smother buy-in for innovation.

For more tips see “Robert’s Rules of Innovation ™” by Wiley, Spring, 2010

No Risk… No Innovation Tips

Monday, October 19th, 2009

Here are some simple steps for encouraging initiative and Innovation:

1.   Profiles in Risk: Clearly communicate the risk profile you are asking your people to adopt and state why it is important to the organization’s success.

2.   Failure Management: Never allow an unsuccessful risk to hamper a team member’s opportunities and advancement.

3.   Key Learnings Process: Establish a formalized, non-accusatory process for harvesting key learnings from unsuccessful risks.  Distribute these lessons-learned.

For more see “Robert’s Rules of Innovation” by Wiley, Spring 2010

Accountability Tips

Monday, October 5th, 2009

Accountability – its importance goes without saying, but can be extremely tricky to inculcate.  As  – the Innovation champion –  build a culture of Innovation, consider these methods:

  • Give Them Enough Rope To…: The natural tendency is to dictate terms – deadlines, methodologies, etc.  Let the team members decide upon the “how it’s going to get done” elements.  Should they go a bit off the track, you can always fine-tune.  Or, better yet, lead a discussion on how they can fine-tune.
  • It’s Expected: State clearly, from the outset, that the team members will be expected to develop the answers to work-related issues – it will be their responsibility.
  • We Know that You Know the Answers: Let your people come up with the solutions.  When someone comes to you with a question, ask them: “what’s your recommendation?”  They will find the answer.  And why not: you picked great people for your team, right?
  • Tread Lightly on the Gas Pedal: Initially, you may have to take a more overt role, in terms of direction, support.  Once they start “getting it” and build a confidence level, ease off on the throttle.  The knee-jerk reaction is to swoop in and save the day.  Force yourself to ease off.
  • Skinner Was Right: Positive reinforcement works wonders.  It’s downright frightening to brave failure and be held accountable.  When your team, or a team member, hits a home run, lavish praise is in order.  Encourage.  Reinforce.  It works wonders.

For more see “Robert’s Rules of Innovation” by Wiley, Spring 2010