Archive for the ‘VALUE CREATION’ Category

Cashing In On Intellectual Property

Wednesday, September 22nd, 2010

Maximizing Innovation by Translating Intellectual Property into Revenue

What’s in your IP cupboard?

Progressive companies create innovation teams. They invest countless man-hours, dollars and other resources in investigating and pursuing innovation. Yet they often leave their intellectual property untouched, thereby failing to translate patents and other IP into revenue opportunities.

American industry and academia hold some two million current patents granted by the U.S. Patent and Trademark Office. Yet, the vast majority remain idle. In a tight economy – and even in the best of times, failure to exploit existing patents for profit means more than money’s being left on the table. New opportunities – and the possibilities they spawn in kind – are lost.
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Value Creation Tips

Tuesday, January 19th, 2010

In the discussion of optimizing sustainable Innovation programs, here is the key: Value Creation.  The real challenge is successfully managing the process and ensuring that the positive outcome results in superior return-on-investment (ROI).

  • A Means to an End: Think of Innovation as a process that uses intellectual capital to generate positive business results and, in the process, new findings – which spurs more Innovation, and leads to further financial returns, etc. etc.
  • The Customer is King: The value proposition is the key to successful Innovation.  Develop an Innovation with high perceived value to your customer, and strong sales will follow.
  • IP Protection: Part of the three-legged stool (technology – business acumen – law) I referenced earlier, IP and patent protection locks in your competitive advantage that supports the sales results and market share increases that result in overall stakeholder value.