IDEA MANAGEMENT

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The second in two key Innovation processes in Robert’s Rules of Innovation is IDEA MANAGEMENT. Ideation, or Idea management processes/system long-term development is essential to the Innovation effort. Ideation should be harnessed by a process with dedicated resources and with NPD and LTD teams working together. Ideation and the management of the Ideation Process pack the front end of the NPD funnel with a wealth of viable concepts. Explore more tips on Ideation in the book, Robert’s Rules of Innovation.

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Ideation Tips

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Ideation and the management of the ideation process pack the front end of the NPD funnel with a wealth of viable concepts. This portfolio approach anticipates the fact that some concepts will pan out, while others are dropped. My tips on ideation include: Focus, focus, focus. Remember that depth is better than breadth for quality…