Inspire & Initiate


Inspire and Initiate The first imperative in Robert’s Rules of Innovation is to INSPIRE. Innovation and ideation is pointless without buy-in and support from top management. The leader of your New Product Development effort, your Innovation SWAT team, has to inspire, lead and drive the process. For inspiration to take place, the leader has to be regularly and personally involved so that everyone is on the same page. There are five key steps to achieve the type of Innovation culture that inspires and creates intra-organization cohesion. Discover more about INSPIRATION in the book, Robert’s Rules of Innovation .

Inspiring Corporate Entrepreneurship to Fuel Innovation

It’s been said that successful people either are entrepreneurs – or think like entrepreneurs.

Look around your company. Are you surrounded by “entrepreneurs”? Is your team comprised of people who take ownership of any project or task that comes across their desk or inbox? Do they embrace challenges, possess the process, and take responsibility – for successes and failures alike?

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Click on each letter of INNOVATION (below) to explore the imperatives...