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Blog Business World Review of Robert’s Rules of Innovation
By Wayne Hurlbert

Robert Brands and Martin Kleinman recognize the critical importance of innovation in today’s highly competitive, and globalized marketplace. The idea that a company can continue to utilize the products, services, and processes of even a few year years ago is now a recipe for falling behind the competition. As the authors point out, innovation is happening in companies in the same city and halfway around the world. To not incorporate innovation into every aspect of the corporation, as a holistic imperative, is to cease to be a factor in the rapidly evolving market. Read More

Review of Robert’s Rules of Innovation
By Tony Deblauwe

Innovation lies at the forefront of company credibility and competitive advantage. Companies that can transform concepts into new ideas quickly and bring them to market effectively will win customers and sustain profitability. Just look at Apple. The road to building brand and market position through innovation is no easy task.

Fortunately, Robert’s Rules of Innovation provides an in depth plan that describes how companies can be more innovative both in design mindset, as well as organization structure and talent management. Read More

Review of Robert’s Rules of Innovation
By Steve Neiderhauser

Mr. Brands provides a convincing argument for innovation and gives us practical steps to build an innovation program. The cornerstone of his program is 10 rules of innovation that bring order to chaos.

There are many more concepts in the book (including managing intellectual property) that will fuel white-hot innovation. And that’s key because like the Olympics, when the flame of innovation goes out at a company, the games are over. Read More

Innovation is Cornerstone of Brand Growth
By Richard Pachter

Coral Springs-based consultant Robert Brands’ book has a corny title, playing off his name, of course, but beyond the silliness, there’s a short, smart, sharp primer for organizations of all sizes and shapes seeking to leverage innovation for growth, profits and, ultimately, survival. Read More

Logical Book on How to Ensure that your Company Continues to Innovate
By Dale B. Halling

This book is a well laid out, logical book on how to ensure that your company continues to innovate.  This is not a touchy feely book or a feel good cheerleader book like so many business books.  If you want practical advice from a person who has been there then this is the book for you.  As the book subtitle states this book is “A 10-Step Program for Corporate Survival.” Read More

Book Review – “Robert’s Rules of Innovation”
By Braden Kelley

A few weeks ago I received “Robert’s Rules of Innovation” by Robert F. Brands with Martin J. Kleinman in the mail. “Robert’s Rules of Innovation” is an approachable 200 pages, and is an easy, and pleasant read. Read more

Ten Innovation Imperatives: Interview – Robert F. Brands
Read here

Robert’s Rules of Innovation: Fresh perspectives from an experienced leader
By Jeff Lindsay

Robert’s Rules of Innovation offers a fresh perspective on innovation processes and approaches from an experienced leader who knows what it takes to bring products to the market. This book draws upon not only his experience, but the experience and wisdom of many others to whom he has turned for various sections of the book. Read more

Review of Robert’s Rules of Innovation
by Paym Bergson

Innovative in itself, this book provides a detailed blueprint for success within the corporate world, or for an individual for career coaching. Step by Step guidance. Read more

Great Read
By Nicolas Webb

Robert’s Rules of Innovation was a great read Robert takes a complicated subject and makes it easy to understand. The step by step process takes you through innovation from concept to full market launch. I highly recommend this book! Read more

Robert’s Rules is a Must for anyone who wants to Survive, Create, and Prosper in this challenging business world
By Zachary Goldberg

Being an entrepreneur with a small business I am always interested in reading about different core business practices to help grow my company. Being “Innovative” is a word that I relate to something only the big companies like Apple, Microsoft, 3M, and others have the resources to do. Read more

Excellent Broad Overview on Innovation and New Product Development
By Jeff Lindsay

Roberts Rules of Innovation offers a fresh perspective on innovation processes and approaches from an experienced entrepreneur and business leader who knows what it takes to bring products to the market. This book draws upon not only his experience, but the experience and wisdom of many others that he has turned to for various sections of the book.

While some of the information, naturally, is already out there in the literature, I liked the selection of 10 principles to focus on and especially appreciated the contributions in the chapters on the innovation audit and multinational teams. Robert’s experience with multinational teams can provide a helpful foundation for others in this increasingly global business environment.

The book may be most helpful to corporate leaders and entrepreneurs launching companies focused on innovative new products, but there are gems for innovators and champions of innovation at all levels. Read More

10 Steps to Make Sure Lack of Innovation Doesn’t Sink the Business
by Jim Pawlak “Biz books”

“Innovation seems to be one of those buzzwords that corporate leaders use, but can’t translate into results. Can it be that difficult for an organization’s leadership to understand that Point A thinking won’t get the firm to Point B? Author Robert Brands’ 10-step program template provides the answer. I believe four of those steps set the table for the remaining six.” -Silicon Valley / San Jose Business Journal

New Book Guides Companies to Innovative Decis
By Patricia Faulhaber March 17th, 2010.

“Constant change for growth is often the hardest management theory to implement. Building a culture of innovation within a company can certainly help spur change and growth. This book is a good place to learn how to encourage innovation thinking. It is a short 202 page read and well worth the time to consider. – Orato.com

“In a world where people are looking for more emotions and experiences the only road to success is innovation. As corporations understand more and more that consumers own brands, Robert’s Rules of Innovation brings the road map on how to deliver the new ideas people want to the market place. This book is a must for CEO’s and CMO’s who are aligning their internal culture to win people’s hearts.” - Marc Gobe, President, Emotional Branding LLC, Bestselling Author, Emotional Branding, Citizen Brand and Brandjam

“I like Robert’s Rules because it provides practical guidelines for ensuring successful innovation. The author’s vast experience with innovation projects provides context for understanding the challenges innovator’s are facing and how they can be overcome to become successful innovators.” - Han Gerrits, CEO, Innovation Factory and Professor, Vrije Universiteit, Amsterdam

“One surefire way to develop a compelling competitive advantage is through innovation.  Every company needs this well-crafted blueprint to innovation success.” - Jaynie Smith, Author, Creating Competitive Advantage and President, Smart Advantage, Inc.

“I hate rulebooks. But I love Robert’s Rules of Innovation. This highly practical book, with its hands-on advice and detailed guidelines, is guaranteed to help you turn innovation from the enigmatic into the systematic.” - Rowan Gibson, Co-author, Innovation to the Core

“Innovation: Easy to talk about, hard to execute. Robert Brands teaches us not only how to create the conditions in which innovation occurs, but how to verify that we’ve done our job at each stage. No business can truly compete without vibrant innovation. Robert’s Rules of Innovation shows us how to get there and – most importantly – how to be consistent at it. Highly recommended.” - Peter Firestein, Author, Crisis of Character: Building Corporate Reputation in the Age of Skepticism