Introduction To Robert Brands

In Business Nothing is More Important than Inspiration & Innovation

Robert Brands is second-to-none in this area. His message that innovation is the lifeblood of business is extremely timely for us. His impressive experience includes bringing breakthrough products to market and visionary product development processes.


Robert was President and CEO of Airspray, the Dutch company that created the technology that transforms liquid soap into instant foam.


He held marketing management positions with GTE/Sylvania Lighting and Philips, where he led the launch of new products and package design


He was Managing Director of the Personal Care Division at Rexam Plastics, a division that represents $1B in sales and has over 11,000 employees.


He was International Trade Advisor to the U.S. for the Netherlands Chamber of Commerce


He was Vice President of Marketing at Kohler Company, where he led marketing for Kohler Plumbing Fixtures, an $800 million-dollar unit.


With the release of his book, Robert’s Rules of Innovation: a 10-Step Program for Corporate Survival, he is traveling the globe to share his expertise and educate businesses on how to achieve growth through innovation

Author & Regular Blog Contributor

Robert contributes to the following blogs:

InnovationCoach Blog

Robert’s Rules of Innovation Blog

Innovation Excellence Blog

Huffington Post Business Blog

Chief Executive Net


Innovation Excellence Top Innovation Articles

# 1 Top Innovation Articles on Innovation Excellence 2013

# 24  Top Innovation Articles on Innovation Excellence 2015


Innovation Excellence Top 40 Bloggers 

Top 40 Innovation Bloggers of 2015 #15

Top 40 Innovation Bloggers of 2014 #17

Top 40 Innovation Bloggers of 2012 #22

Top 40 Innovation Bloggers of 2011 #22


Author: Robert's Rules of Innovation (Wiley, 2010)

Author: Robert’s Rules of Innovation II: The Art of Implementation (Bascom Hill, 2015)


Workshop Facilitator and Key Note Speaker since 2010

“Your participation as one of our Featured Speakers at our 24th Indian Wells Valley Economic Outlook Conference held on February 10, 2011 was highly received by our Chamber members, the City of Ridgecrest Council and City staff, and the community members that attended. Your presentation on “Innovate to Thrive” was timely, upbeat, and gave the audience a necessary awareness of how they can apply your “Robert’s Rules of Innovation” as a strategy to develop an innovative business culture to meet their individual business goals in providing products and services to the Ridgecrest, China Lake and surrounding communities.

I strongly recommend “Innovate to Thrive” to all Chamber of Commerce’s of both small and large cities. Both small and large business members of a Chamber will take away pertinent ideas to help them innovate through local and global economic changes that are occurring and will continue to occur in the short and long terms.”


Jay Chun, President of the Board of Directors, OTR Global Miami, Florida

World Research Group Open Innovation Summit

“Robert Brands was a speaker for our global conference general session and led a separate workshop for our team leaders. We were very pleased with the results. His General Session presentation detailed the competitive need and urgency to innovate. He inspired our team to think big and innovatively. The workshop was very positive with great energy – it defined innovation and included concrete exercises that resulted in new ideas, collaboration and innovative thought. He helped break down barriers to stimulate ideas for new relevant products. Even the skeptics were swayed into enthusiasm.”


Stanton Green, CEO, OTR Global Miami, Florida

“Robert’s message was timely, inspiring and right on target. Our industry faces unprecedented competition and increased pressure to generate profits. “Robert’s Rules of Innovation” will provide valuable direction. Although only a few days have passed since Robert’s message was heard, I’ve already received comments from members about ideas for new products. PFA members had good things to say about Robert’s presentation, including, “Where did you find such a great speaker?” I thank Robert for making our trade association management team look very good. I especially appreciate the time spent to learn about our industry and the way Robert fine tuned his message for the members of our trade association.”


Robert J. Luedeka, Executive Director, Polyurethane Foam Association

“As a keynote speaker, Robert delivered an amazing performance that both engaged and encouraged the audience to take action to use his ‘Rules of Innovation’ to create long-term, sustainable competitive advantages for their employers and clients. He flawlessly handled every question and took the time even after his presentation to further elucidate his ideas and concepts. Robert is truly committed to learning and applying innovation principles to today’s business world to ensure success in the future. I highly recommend Robert and we would be delighted to have him speak at our next Innovation Summit.”


Jameel Lalji, President, Queen’s MBA Class of 2010 First Annual Innovation Conference Queen’s School of Business Kingston, Ontario, Canada

“Robert’s presentation to my BIG Breakfast group scores a 10 out of 10. This group of entrepreneurs is tough to impress but he sure did. The collective attention span of this group is normally about 1 minute. He kept them engaged for the full hour. I think the difference is that he has walked in their shoes. They love learning from someone with a record of proven business results. Very very happy. Thank you again”


Chris Roehm, Focus Planning Group BIG Breakfast Series

“Robert was a presenter at the recent Open Innovation Conference which took place in Orlando. Prior to the event, He was instrumental in the development of the overall conference content which touted as outstanding by most of it’s 100+ executive attendees. Robert played a crucial role in presenting at the event when one of our original presenters fell very ill and could not attend at the last minute. In addition to being tremendous well prepared, professional and supportive in coming to plate with almost no notice, Robert delivered content that was timely and of high value to the entire delegation. His presentation received excellent feedback and I would recommend him as a presenter and as business partner to anyone who asked…”


Melissa Morrissey, Conference Director,World Research Group

“Robert Brands was a leading speaker on Innovation at the 2009 Annual Meeting of the South Florida Manufacturers Association. Robert’s knowledge and ideas were well received by the membership. In uncertain times Innovation is the key to a company’s success! Thank you Robert!”


June Wolfe, SFMA President,Manager, NYC


Click Here to view the Innovate to Thrive Workshop Videos on the InnovationCoach YouTube Channel.

Click on each letter of INNOVATION (below) to explore the imperatives...

Innovation Speaker Robert F. Brands is Principal of Brands & Company, LLC., the Founder of Innovation Coach, "Helping leaders deliver profitable growth through sustained Innovation", and the creator of Robert's Rules of Innovation®. 

With a stunning track record of applying innovation techniques and strategies in top-level executive positions for companies such as Rexam Plastics, Airspray and Kohler, Robert Brands is a subject expert on bringing innovation to market. For decades, Robert has consistently delivered on his pledge "to bring at least one new product per year to market", resulting in double digit profitable growth and shareholder value. 

Author and creator of Robert's Rules of Innovation, Robert Brands does Innovation and Leadership speaking engagements around the world in which he shares his years of experience creating and improving innovation and product development processes. With topics like "Innovate to Thrive" and "Results Driven Innovation", Robert covers the details of his Robert's Rules of Innovation® as well as how to be a proven practitioner of innovation, clear steps for implementation, and the value of hands-on experience. His message applies to all companies seeking to start or improve their innovative processes. 

You will learn how to continually create and sustain the innovative concepts your business needs to stay ahead in the game. Innovation Speaker Robert Brands will teach you about the four areas that require ongoing innovation within a company: Finance, Process, Offering and Delivery. From the new product development process all the way through the net result and reward, Innovation Management Consultant Robert will share ideas gleaned from real life experience. You will leave with the desire and knowledge to innovate which will result in greater growth and profitability for your company. 

Bring Robert in to inspire your group for your next event! For a schedule of events in which Robert will be a keynote speaker, click here. To book Robert for an event, click here.