IdeaConnection Interview with Robert F. Brands, author of Robert’s Rules of Innovation November 14, 2010. By Vern Burkhardt “And the basis of this successful innovation? A natural curiosity, open-mindedness, an ability to see the big picture – combined with hard-headed business acumen.” Robert’s Rules of Innovation, page 39

Vern Burkhardt (VB): You say, “Innovate or die…” It’s that serious a matter for companies, large and small?

Robert F. Brands: Absolutely. Ask yourself, “Where are you on the product lifecycle extending from innovation to introduction, growth, maturity, and decline?” I invite you to attach to this interview the chart from my book which portrays this lifecycle. (more…)