In the pursuit of innovation, many “enlightened” companies try to follow what they believe are established morays and best practices.

They install someone to manage new product development or innovation. They set up a litany of rules. And they select only the “best” ideas for further development.

Then they wonder why innovation falls fallow.

A recent study from The Nielsen Company. found that companies with acknowledged, successful innovation practices also have limited involvement from senior management. The teams are guided, but freed of stifling controls.
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