Posts Tagged ‘NEW PRODUCT DEVELOPMENT PROCESS’

8 Step Process Perfects New Product Development

Tuesday, May 21st, 2013

airplaneEvery entrepreneur knows that productivity is one of the key ingredients for successful product development. One of the two key processes in Robert’s Rules of Innovation is the NEW PRODUCT DEVELOPMENT PROCESS. A formalized, NPD process – also referred to and best practice: the Stage Gate® Process – is a must, from simple to sophisticated. Here I will suggest an 8 step process which is fairly universal. Use it as a tool and adjust as necessary.

The New Product Development process is often referred to as The Stage-Gate innovation process, developed by Dr. Robert G. Cooper as a result of comprehensive research on reasons why products succeed and why they fail.

When teams collaborate in developing new innovations, having the following eight ingredients mixed into your team’s new product developmental repertoire will ensure that it’s overall marketability will happen relatively quick, and accurately – making everyone productive across the board.

To read more about the 8 steps to New Product Development: Please visit www.InnovationCoach.com

Innovations to be thankful for… & the importance of the NPD process

Monday, November 26th, 2012

After sitting down to Thanksgiving dinner last week, it is hard not to think of all that we have to be thankful for. In the past year there have been some incredible new innovations revolutionizing the way people live their lives. After countless hours spent planning, researching, designing, and testing; what was once an idea, becomes a tangible reality.

Implementing innovation depends on a disciplined strategy customized to the needs, size and culture of an organization.  Innovation can be incremental, which features a new process or way of doing business, or it can be transformative, which delivers an entirely new way to add value.

This week, let’s reflect on some of 2012’s best new ideations. Read on for a list of five amazing innovations that have been granted the prestigious Edison Award in 2012 (http://edisonawards.com/).

 

Nest Learning Thermostat by Nest

Several companies have started talking about their research into predictive tech. The Nest Learning Thermostat learns about you and your home to automatically turn itself down when you’re away, guide you to energy-efficient temperatures when you’re home, and free you from programming hassles by creating a customized temperature schedule. The Nest Mobile app allows you to control Nest remotely.

 

3M™ Kind Removal Silicone Tape by 3M Health Care

3M Kind Removal Silicone Tape features advanced adhesive technology, combining reliable securement with clean, gentle removal – even on fragile, at-risk skin. It tears neatly by hand and is repositionable.

chotuKool by Godrej & Boyce Manufacturing Co.

ChotuKool is a disruptive innovation aimed at meeting the daily food and beverage cooling needs of the 80% of the world population that lacks refrigerators. Priced at half of an entry-level refrigerator, ChotuKool is portable, doesn’t require constant electricity, and uses a thermoelectric chip rather than a traditional compressor.

Corning® Gorilla® Glass by Corning Incorporated

Visually stunning, lightweight, and highly damage-resistant, Corning Gorilla Glass® is changing the way the world thinks about glass. An environmentally friendly alkali-aluminosilicate thin-sheet glass, Corning Gorilla Glass® helps protect the world’s latest devices from the many real-world events that commonly cause glass failure, enabling exciting new applications in technology and design.

DOW POWERHOUSE™ Solar Shingles by the Dow Chemical Company

POWERHOUSE Solar Shingle is a revolutionary new roofing product that combines the performance and protection of a conventional asphalt roof with an integrated photovoltaic solar system that powers the home. It is a complete solar solution and the roof reinvented.

Edison, for whom the awards are named, was no ordinary inventor. By the time of his death he amassed a record 1,093 patents covering key innovations and improvements across a wide range of fields, including telecommunications, electric power, sound recording, motion pictures and more.  The Edison Awards honor excellence in new product and service development, marketing, human-centered design and innovation.

We all know about Edison’s success and failures – But what we often fail to take recognize, is the process he took to develop each new idea and invention. New product Development (NDP) is cultivated in an environment where creativity combines with structure. Having a focused vision and a thorough process will deliver sustainable and transformative innovation. When beginning the ideation process, most of us focus on barriers like lack of vision, funding, risk-taking, or even talent. But to unleash innovation, it is imperative to have a process in place to move from concept to launch.

To begin, implementing innovation depends on a disciplined strategy customized to the needs, size and culture of an organization. Understanding what your organization needs is very important in the New Product Development process.

The best way to assess how far you are in creating and sustaining innovation is to first do an Innovation Evaluation or Audit.  Know your innovation grade and areas for improvement. A short audit based on Robert’s Rules of Innovation is available at: www.innovationcoach.com/solutions/short-audit.

Once you solidify the goals of your organization, it’s time to assemble your NPD team and begin the innovation process, also known as the “Stage-Gate”® Process.  Open wide, and keep the idea funnel open. Sharpen those teeth. Make sure your go/no go decisions have involve key personnel, have defined gatekeepers, and provide a systematic approach to gatekeeping behavior. Do not give c-level ideas free passes – all concepts must undergo the same rigorous process. Remember to think in terms of strategic criteria, vs. focusing on the financial payoff and make your system lean, adaptive, and scalable.

To get results in Innovation, a structured, repeatable process is essential. Look to all imperatives of Robert’s Rules of Innovation:

  1. Inspire
  2. No Risk, No Innovation
  3. New Product Development Process
  4. Ownership
  5. Value Creation
  6. Accountability
  7. Training and Coaching
  8. Idea Management
  9. Observe and Measure

10. New Result Net Reward

These rules of order are meant to be applied regularly as part of a sustainable growth strategy. All these parameters should be continually utilized – and not just when sales or ideas are low – to achieve successful, lasting innovation.

*Descriptions of Edison Award recipients were taken from http://www.edisonawards.com/

Innovation Democratization: How to Get the Most Out of Your Team

Tuesday, December 6th, 2011

One of the first steps of achieving Innovation in the new product development process is to assemble a team. While the organization’s leader may be tempted to call in “the usual suspects”, people with a history of success in that field, it is important at this point to include fresh faces in the group. Dr. Harlan Weisman, chief science and technology officer of Medical Devices & Diagnostics at Johnson & Johnson suggests connecting people who wouldn’t normally work together* – people from different business groups, backgrounds, and skill sets. Creating a diverse environment of both men and women from different geographic regions, ethnic groups, age groups, and from a variety of functions will offer greater insight. This type of crowdsourcing opens the arena for new ideas within the organization.

After all, the path to Innovation is not always linear. It needs different perspectives working together to achieve the end goal. In fact, the greater the Innovation, the more necessary it is to include fresh perspectives. A team of “usual suspects”, experts in their field driven by past successes, may be able to take a product or service to the next level and create an incremental benefit. However, to create true ground-breaking “disruptive technology”, the process must start from a blank slate.

Once the Innovation champion assembles a team of diverse people from all levels and business backgrounds, it is key to establish trust. Only an environment that allows openness and risk-taking can produce favorable results. With the right amount of patience and shepherding, the Innovation leader can break down barriers and guide the conversation to allow for everybody’s input.

Here are some tips for the Innovation leader:

  1. Trust people before they earn your precious trust; and not make your trust contingent upon proving loyalty to your ideas alone.
  2. Devise a way to create a “safe haven” environment to coax the best out of the quieter members of the group; there will be those who have great ideas but will be reticent about piping up.
  3. Open dialogues and collaborative relationships with local business groups, suppliers, customers, and universities.

Democratization cuts across traditional methods and produces an environment ripe for Innovation. For more tips, *see “Robert’s Rules of Innovation: A 10-Step Program for Corporate Survival.”

Customer Input Essential to Innovation

Tuesday, October 11th, 2011

Innovation is not a luxury to be placed on the back burner, but rather the lifeblood of any successful organization. Innovation builds brands, which leads to profitable growth and marketplace success. An important part of attaining that success is through creating value in the minds of customers. An example of a technological breakthrough that gained customer appeal is the Rexam Airspray mechanical foamer. Since the invention of bar soaps in the early 20th century and liquid soaps in the 70’s, nothing else had changed in the market for decades until the foaming hand soap offered customers an efficient, easy to use, drip-free medium: true value in the eyes of consumers.

A deep understanding of your customer needs, and providing ways to fulfill those needs, is ultimately what leads to profitable growth. The most consistent path to creativity is when an innovator gathers customer data and observes problems that need fixing, according to Karen Holtzblatt of InContext Enterprises. WordPerfect was developed when designers asked for input from their primary customers, office secretaries. eBay founder Pierre Omidyar conceived the idea for an online auction house when his wife required a setting to collect and trade PEZ dispensers. Today, eBay gathers customer feedback on a regular basis in order to add new features to the site every year.

It is essential to get customer input and feedback during the New Product Development process. Consider holding ideation sessions with your customers to gain valuable insight. Take into account customer input at numerous stages throughout your NPD process. Some questions to ask your customers include what features and benefits they would like to see, such as product and service ideas, or what they would like a product to do for them to solve any particular issues. Finally, there are entirely new breakthroughs that customers cannot conceive. But once the idea for a product or service is suggested, let customers give input on a radical new concept.

According to “A Little Book of f-Laws” by Russell Ackoff and Herbert Addison, “Consumers can discover what they want in products and services by designing them. It is in design that people find what they want. Furthermore, consumer involvement in product/service design almost always gets creative results.”

The key of it all is to make sure your products and services are not developed and designed in a vacuum, or only as technical solutions, because they rarely succeed. It is all about creating and adding value in a unique solution.

The Right Rewards: Business Beyond Bonuses

Tuesday, May 17th, 2011

What is the ultimate purpose of Innovation in a business? The end goal is Return On Investment (ROI) for all Stakeholders. After all, the objective of the New Product Development process is to turn ideas into money. ROI comes in the form of increased shareholder value, new products and new features – everyone wins, including your employees, your customers and your stakeholders. So to move your company forward and stimulate profitable growth, it’s important to give every member of your organization the proper motivation.

In “Robert’s Rules of Innovation”, Net Result and Reward is about motivating your people with the right incentives. Motivation does not necessarily mean rewarding with money, and quite frankly it is about recognition for a job well done. Give your NPD team incentive to produce innovative ideas. What type of rewards can you give your team, beyond bonuses? Here are some ideas for non-financial motivation.

  • You want your employees to feel a sense of loyalty to the company. Reward high performance with opportunity – to sit on a panel, a team or attend a business conference.
  • Recognize a job well done with an award program. Give an award to a NPD team member who has achieved a great accomplishment.
  • One of the best ways to highlight an innovation champion’s achievement is to give them exposure. Introduce them to a client, or invite them to lunch with an executive of the organization or face time with the boss.
  • Simple praise will boost morale (so long as it is deserved)! People like to know that their success was noticed by the head of the company.

These non-financial rewards can benefit an organization by increasing an employee’s loyalty and commitment to the company, boosting company morale and reinforcing ideal outcomes in the future. Motivating employees to reach their top performance is a win-win situation for everyone involved and equates to Innovation ROI. Actually a November 2009 study by McKinsey concluded that recognition and these types of rewards were appreciated more than just financial rewards.

For additional tips on how to drive a successful New Product Development team, look for “Robert’s Rules of Innovation”. Robert Brands is the founder of InnovationCoach.com and the author of “Robert’s Rules of Innovation: A 10-Step Program for Corporate Survival,” with Martin Kleinman published by Wiley.

Innovate to Thrive: Time to Open the Throttle

Sunday, October 17th, 2010

As leaders search for the next process that will transform their organizations into category leaders, for many – it seems – the answer is close at hand: Innovation.

Over the past several weeks and 10 posts on the Vistage Blog , we’ve reviewed key imperatives that formed “Robert’s Rules of Innovation” and that together create the foundation upon which to build, improve, sustain and grow an organization’s innovation mandate.

Consider this the closing chapter in an 11-step treatise on putting what you’ve read into action. First, a brief summary…

Consider the lesson on the first imperative – Inspire and Initiate – to realize the steps necessary. The power of inspiration cannot be over-estimated in the process of innovation. Inspire your people, and then hit the throttle. (more…)

Observe & Measure for Continuous Improvement

Sunday, October 10th, 2010

Of the ten imperatives of Robert’s Rules of Innovation, this step is all about continuous improvement. It is necessary to Observe and Measure throughout the Innovation process, or else, how would you recognize successful Innovation? A system of metrics will objectively show your progress and success each step of the way. Plan. Do. Check. Act. It’s essential to follow a course of actions that produce ongoing improvement.

So first, gather initial observations and measurements at the beginning of the NPD process. It’s necessary to establish a baseline or starting point and measurable facts versus subjective assessments.

Secondly, to have an optimal measurements, one should establish leading and lagging indicators – leading to show where you are heading, and lagging to show you rearview mirror observations.

Examples of leading indicators can be patents filed, ideas created and in the hopper, as well as development time spent. Lagging indicators include patents granted, new products introduced and percentage of new product sales compared to total sales. (more…)

The Reward of Innovation

Sunday, September 5th, 2010

Innovation is ultimately about return on investment at the end of the New Product Development process. With the success of a new product launch, everyone benefits – from shareholders and company employees to the consumers. Innovation done well reaps market share gain, new products and new features. Essentially, everyone wins.

The last imperative of Robert’s Rules of Innovation is Net Results, Net Reward, meaning recognizing the people who contributed to the development of a new product. It’s important to reward actions with incentives for sustainable effort.
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Continuous Training and Coaching is Essential to Innovation

Tuesday, August 3rd, 2010

In order for any company to meet its goals and to achieve sustainable Innovation , proper training and coaching is an essential though often overlooked imperative. But how can a New Product Development (NPD) team represent the philosophy of its organization if the attitude, culture and processes are not continually reinforced? Proper hiring, training and coaching is essential to finding and keeping the right people for the right job – and having them trained in their role and processes on the NPD team in order to perform their personal best.
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Fostering Creativity with Structure

Sunday, June 20th, 2010

Creativity in the form of fresh ideas, whether from executives, salespeople or customers, is an invaluable resource to any organization. But these ideas need guidance and structure in order to achieve the key goal of Innovation: profitable growth. To successfully channel ideas into a profitable result, it is necessary to establish a formalized New Product Development Process, from concept to launch.
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