Posts Tagged ‘NEW PRODUCT DEVELOPMENT PROCESS’

Communication is Key for Innovation Implementation and Business Success

The innovation book Robert’s Rules of Innovation: A 10-Step Program for Corporate Survival hammers the point home that innovation is the key to your company’s survival—in other words, “innovate or die.” The recently published Robert’s Rules of Innovation II: The Art of Implementation teaches readers how to implement an organized work culture of innovation in…

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An Introduction to TRIZ Theory for the New Product Development Process

What is the TRIZ Theory and how can it improve your company’s new product development process? In the innovation and business growth book, Robert’s Rules of Innovation: A 10-Step Program for Corporate Survival, author Robert Brands sets forth ten imperatives on how to create and sustain innovation. The third imperative on the list, the “New Product Development…

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Building Bulletproof Relationships

In a recent article for GCI Magazine, Martin Kleinman (co-author of Robert’s Rules of Innovation) calls attention to the interrelationship between brand strength and package design. The package is a critical touch point, and should be the distilled expression of a beauty brand. But the operative phrase here is “should be.” How often have you…

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8 Step Process Perfects New Product Development

Every entrepreneur knows that productivity is one of the key ingredients for successful product development. One of the two key processes in Robert’s Rules of Innovation is the NEW PRODUCT DEVELOPMENT PROCESS. A formalized, NPD process – also referred to and best practice: the Stage Gate® Process – is a must, from simple to sophisticated.…

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8 Step Process Perfects New Product Development

Every entrepreneur knows that productivity is one of the key ingredients for successful product development. One of the two key processes in Robert’s Rules of Innovation is the NEW PRODUCT DEVELOPMENT PROCESS. A formalized, NPD process – also referred to and best practice: the Stage Gate® Process – is a must, from simple to sophisticated.…

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Customer Input Essential to Innovation

Innovation is not a luxury to be placed on the back burner, but rather the lifeblood of any successful organization. Innovation builds brands, which leads to profitable growth and marketplace success. An important part of attaining that success is through creating value in the minds of customers. An example of a technological breakthrough that gained…

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The Right Rewards: Business Beyond Bonuses

What is the ultimate purpose of Innovation in a business? The end goal is Return On Investment (ROI) for all Stakeholders. After all, the objective of the New Product Development process is to turn ideas into money. ROI comes in the form of increased shareholder value, new products and new features – everyone wins, including…

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Innovate to Thrive: Time to Open the Throttle

As leaders search for the next process that will transform their organizations into category leaders, for many – it seems – the answer is close at hand: Innovation. Over the past several weeks and 10 posts on the Vistage Blog , we’ve reviewed key imperatives that formed “Robert’s Rules of Innovation” and that together create…

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