The book is being published by John Wiley & Sons Inc. and scheduled to be available the March 15, 2010, both in hard copy ( ISBN 978-0470596999) as well as e-book. Learn more.

Book Reviews:

“In a world where people are looking for more emotions and experiences the only road to success is innovation. As corporations understand more and more that consumers own brands, Robert’s Rules of Innovation brings the road map on how to deliver the new ideas people want to the market place. This book is a must for CEO’s and CMO’s who are aligning their internal culture to win people’s hearts.” -Marc Gobe, President, Emotional Branding LLC, Bestselling Author, Emotional Branding, Citizen Brand and Brandjam

“I like Robert’s Rules because it provides practical guidelines for ensuring successful innovation. The author’s vast experience with innovation projects provides context for understanding the challenges innovator’s are facing and how they can be overcome to become successful innovators.”-Han Gerrits, CEO, Innovation Factory and Professor, Vrije Universiteit, Amsterdam

“One surefire way to develop a compelling competitive advantage is through innovation.  Every company needs this well-crafted blueprint to innovation success.”-Jaynie Smith, Author, Creating Competitive Advantage and President, Smart Advantage, Inc.

“I hate rulebooks. But I love Robert’s Rules of Innovation. This highly practical book, with its hands-on advice and detailed guidelines, is guaranteed to help you turn innovation from the enigmatic into the systematic.” - Rowan Gibson, Co-author, Innovation to the Core

“Innovation: Easy to talk about, hard to execute. Robert Brands teaches us not only how to create the conditions in which innovation occurs, but how to verify that we’ve done our job at each stage. No business can truly compete without vibrant innovation. Robert’s Rules of Innovation shows us how to get there and – most importantly – how to be consistent at it. Highly recommended.” - Peter Firestein, Author, Crisis of Character: Building Corporate Reputation in the Age of Skepticism

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