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Click on each letter of INNOVATION (below) to explore the imperatives...

Value Creation

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July 2, 2015

Value Creation Ultimately Robert’s Rules of Innovation is all about VALUE CREATION. The key to optimizing sustainable Innovation programs is value creation. The customer/consumer value proposition is the goal to ultimately gain a financial payback. Customer value can be created through the actual value-added of the new product, once you find that delicate balance between cost, price and return. Pick up Robert’s Rules of Innovation to discover more about value creation in the Innovation process.

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Manage Innovation to Drive Value Creation

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Value Creation – Optimize Your Sustainable Innovation Programs

Posted in: Blogs, VALUE CREATION

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August 20, 2013

Following Robert’s Rules of Innovation, Value Creation is the key to optimizing sustainable innovation programs within your organization.  Successful innovation is the process of using intellectual capital to create a financial return by creating a new product or service.  While the value of the idea is important, adding the perceived value of your customers will… Read More

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November 12, 2012

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Value Proposition: The Key to Successful Innovation

Posted in: Blogs, VALUE CREATION

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April 4, 2011

What defines successful Innovation? Innovation is the process of using intellectual capital to create new products or services that generate positive business results in the form of financial returns. Discovering new findings then spurs more innovation which leads to further financial returns, and so on. Innovation is successful when positive outcomes result in return on… Read More

Cashing In On Intellectual Property

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September 22, 2010

Maximizing Innovation by Translating Intellectual Property into Revenue What’s in your IP cupboard? Progressive companies create innovation teams. They invest countless man-hours, dollars and other resources in investigating and pursuing innovation. Yet they often leave their intellectual property untouched, thereby failing to translate patents and other IP into revenue opportunities. American industry and academia hold… Read More

Redefining Innovation’s True Reward: Amassing Intellectual Property and Value Creation

Posted in: Blogs, VALUE CREATION

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July 23, 2010

What is the ultimate goal of process-driven innovation? Open a bottle of Coca-Cola – and read its performance reports – to get a true taste of the answer. In 1980, the Coca-Cola Company was struggling, and its market share was underperforming compared to its competitors. So at a worldwide management conference in 1981, CEO Roberto… Read More

Value Creation: The Ultimate Goal of Innovation

Posted in: Blogs, VALUE CREATION

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January 19, 2010

Why innovate? Some would argue that companies innovate to achieve a heightened competitive advantage, streamline the organization, or create intellectual property – including patents, trademarks and other protected property – that create value in the portfolio.