New Product Development Tips

Remember, “creative” and “structured” need not be mutually exclusive concepts.

  • Open Wide: Keep the idea funnels wide open.  As Stage-Gate’s Dr. Cooper advises, find and fill the product “white spaces” – untapped marketplace opportunities.
  • Sharpen Those Teeth: Make sure your Go/No-Go decision checkpoints have “teeth.”
  • Widen the Innovation Highway: Make the system lean, adaptive, flexible and scalable, in order that you can simultaneously process different types and risk levels of projects.

For more Tips see “Robert’s Rules of Innovation” by Wiley, March , 2010