What Is Your Risk Appetite?

Well-considered risk taking is critical, not just for the success of individual companies but also to enable a properly functioning economy. Companies that are too cautious for too long sometimes discover that they’ve made a significant mistake. To avoid swinging between excessive caution and over-exuberance, set a disciplined target for your desired investment outcomes.

Whether Financial or Innovation applies to both/all, see: http://www.strategy-business.com/article/00010?gko=b6470-27802017-29206682&cid=enews20091201