Accountability One of the most important imperatives in Robert’s Rules of Innovation is ACCOUNTABILITY. Although the most difficult to create and maintain, every successful company culture needs accountability. Accountability is not an after-the-fact behavior. Holding others accountable begins by communicating very clear expectations and, perhaps, even getting written agreements. A sustainable Innovation program with accountability should be a goal of every Innovation Champion. Apply these ideas and learn more in the book, Robert’s Rules of Innovation.