Robert’s Rules of Innovation:
A 10-Step Program for Corporate Survival (Audio Book)


Ten Imperatives on How to Create and Sustain New in Business or Organizations. 

Author Robert F. Brands, having gained hands-on experience in bringing innovation to market,creating and improving the necessary product development processes and needed culture, he delivered and exceeded to bring “at least one new product per year to market” resulting in double digit profitable growth and shareholder value. 

Innovation does not come by itself, it requires a culture and desire to deliver that needs to be reinforced by itsleadership and once fruits of its labor are starting to show is fuels the fire.



Read the Forbes article “How Great Entrepreneurs Spell Continuous Innovation" where "Robert's Rules of Innovation" is quoted as a classic.

Most Helpful Customer Reviews on 24 reviews

9 of 9 people found the following review helpful

Clear and concise start to innovation


A few weeks ago I received "Robert's Rules of Innovation" by Robert F. Brands with Martin J. Kleinman in the mail. "Robert's Rules of Innovation" is an approachable 200 pages, and is an easy, and pleasant read.

The book lays out a self-described 10-step program for corporate survival as a set of ten 'innovation imperatives' that are as follows...

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6 of 6 people found the following review helpful

Fostering a Culture of Innovation

By Larry Underwood - Published on
Format: Hardcover

From what I've observed from my first-hand experience in corporate America (26 years with Enterprise Rent-a-Car), a disturbingly high percentage of upper level managers out there feel their best chance for long-term survival is to maintain the safe status-quo; most organizations are not receptive to risk taking. A culture of fear defines the mindset of the typical organization, from top to bottom; they seem to believe they have no margin for error in how they go about their endeavors...

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