IDEA MANAGEMENT

Innovation Management: Keeping Up With the Digital World

By Robert Brands | October 8, 2015

All Aboard the Sensor Revolution: How the Internet of Things is Driving Innovation Those who are plugged in know that technology is a swift changing animal—a shapeshifter always in flux, moving forward at a terabit-fast pace. Keeping up with every new buzz and innovation is undoubtedly whiplash-inducing. But look away and you’ll be left behind.…

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Innovate With Purpose: Idea Prioritization

By Robert Brands | April 8, 2014

Idea Prioritization  Ideation and idea management pack the front end of the New Product Development (NPD) funnel with a wealth of viable concepts. One of the toughest processes in innovation is idea prioritization. Idea prioritization is about how you invest your company’s product development resources. Most companies have too many projects underway for the limited resources available.…

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Ideation Tips

By Robert Brands | November 24, 2009

Ideation and the management of the ideation process pack the front end of the NPD funnel with a wealth of viable concepts. This portfolio approach anticipates the fact that some concepts will pan out, while others are dropped. My tips on ideation include: Focus, focus, focus. Remember that depth is better than breadth for quality…

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