New Product Development

An Introduction to TRIZ Theory for the New Product Development Process

By Robert Brands | April 6, 2016 | 0

What is the TRIZ Theory and how can it improve your company’s new product development process? In the innovation and business growth book, Robert’s Rules of Innovation: A 10-Step Program for Corporate Survival, author Robert Brands sets forth ten imperatives on how to create and sustain innovation. The third imperative on the list, the “New Product Development…

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