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The last imperative in Robert’s Rules of Innovation is NET RESULT, NET REWARD. Innovation is ultimately about achieving ROI derived from the alchemy of ideas-to-money. Reward and recognize the people who assisted in the profitable growth of the new product or idea produced is essential for a sustainable effort. Robert’s Rules of Innovation will guide…

What gets measured gets done, in Robert’s Rules of Innovation OBSERVE AND MEASURE. Observation, measurement and tracking of new product development results are essential to optimal ROI. When creating innovation, it is vital to set metric goals and track these metrics. Observation and measurement – in terms of the performance of the program implementation needs…

The second in two key Innovation processes in Robert’s Rules of Innovation is IDEA MANAGEMENT. Ideation, or Idea management processes/system long-term development is essential to the Innovation effort. Ideation should be harnessed by a process with dedicated resources and with NPD and LTD teams working together. Ideation and the management of the Ideation Process pack…

Often forgotten imperative in Robert’s Rules of Innovation is TRAINING AND COACHING. Proper training and coaching in the new product development process is essential and the way to creative, reinforce and enhanced company culture and mindset. Effective training and coaching is one of the pillars of success to any sustainable Innovation program. Robert’s Rules of…

One of the most important imperatives in Robert’s Rules of Innovation is ACCOUNTABILITY. Although the most difficult to create and maintain, every successful company culture needs accountability. Accountability is not an after-the-fact behavior. Holding others accountable begins by communicating very clear expectations and, perhaps, even getting written agreements. A sustainable Innovation program with accountability should…

Ultimately Robert’s Rules of Innovation is all about VALUE CREATION. The key to optimizing sustainable Innovation programs is value creation. The customer/consumer value proposition is the goal to ultimately gain a financial payback. Customer value can be created through the actual value-added of the new product, once you find that delicate balance between cost, price…

Robert’s Rules of Innovation imperative OWNERSHIP. Innovation needs ownership – a champion within the organization. The champion must convince others to take calculated risks and at times work outside of one’s comfort zone. The champion must take responsibility for project tasks, decisions, and deliverables need to be clearly understood and communicated. For more on ownership…

One of the two key processes in Robert’s Rules of Innovation is the NEW PRODUCT DEVELOPMENT PROCESS. A formalized, NPD process – also referred to and best practice: the Stage Gate® Process – is a must, from simple to sophisticated. Overall, it is important that the NPD process must be a cross-business function – all…