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Author Interview – Robert's Rules of Innovation
Fellow Author Paul Sloane of www.destination-innovation.com recently interviewed Robert Brands after having read Robert’s Rules of Innovation. See Video Clip below: Book Review: http://www.amazon.co.uk/gp/product/0470596996?keywords=robert%27s%20rules%20innovation&qid=1429569072&ref_=sr_1_1&s=books&sr=1-1 Order Robert’s Rules of Innovation
Read MoreThe Paradox of Innovation from the 30,000-Foot Perspective: It’s About the Journey, Not the Destination
In the C-suites of corporate America, “innovation” has become a mandate. Executives – from CEOs to marketing officers – believe that to innovate is to embrace the Holy Grail of 21st Century business. But is innovation alone the answer? Is the end – innovation – capable of surviving solely as a mandate? Or is innovation…
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