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Innovation and the Art of Implementation: Dealing with Creatives
Building an Innovation Team with Creatives Robert’s Rules of Innovation: A 10-Step Program for Corporate Survival lays out a fundamental framework of 10 Key Imperatives to help businesses create a structured, repeatable innovation process. Building upon this fundamental framework, the recently published Robert’s Rules of Innovation II: The Art of Implementation delves deeper into how…
Read MoreAn Introduction to TRIZ Theory for the New Product Development Process
What is the TRIZ Theory and how can it improve your company’s new product development process? In the innovation and business growth book, Robert’s Rules of Innovation: A 10-Step Program for Corporate Survival, author Robert Brands sets forth ten imperatives on how to create and sustain innovation. The third imperative on the list, the “New Product Development…
Read More4 Lessons on Innovation from the “Queen of HSN”
The “Joy” of Innovation: What We Can Learn from the Story of Serial Innovator and Entrepreneur Joy Mangano Producer David O. Russell’s most recent movie, Joy[1], begins with a title card appearing on the screen announcing this dedication: “Inspired by the true stories of daring women. One in particular.”[2] That one particular woman is Joy…
Read MoreA Lesson on Innovation: Part II – Starbucks Case Study
A Slow Brew: What Starbucks Teaches us About the Importance of Innovation and Timing (Part 2 of 2) In the previously published blog “Not Instant Coffee: What Starbucks Teaches Us about the Importance of Timing and Innovation (Part 1 of 2)”, we discussed the timing lessons that can be gleaned from Starbucks early humble beginnings…
Read MoreA Lesson on Innovation – Starbucks Case Study
No Instant Coffee Here: What Starbucks Teaches Us about the Importance of Timing and Innovation (Part 1 of 2) Timing. It can be the impetuous for the greatest, most serendipitous of love stories—the perfect Craigslist Missed Connection “How We Met” story later memorialized in the New York Time’s “Vows” section. Or, the most tragic, ill-timed…
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