Blog
Back to BlogPosts Tagged ‘innovation myths’
The Five Myths of Innovation
Three authors writing in the MIT Sloan Management review claim to have uncovered 5 ‘myths of innovation’. In brief they are: 1. The Eureka Moment. Many people think that innovation is based on a blinding flash of inspiration but the truth is more prosaic. Innovation is 5% inspiration and 95% perspiration. Most companies have plenty…
Read More