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Forecasting Innovation: Observe and Measure for Future Success
When creating innovation, it is vital to set metric goals and track these metrics. One of Robert’s Rules of Innovation, “Observe and Measure,” in terms of the performance of the program implementation, needs to be built-in as a critical and recurring element. Though many companies measure past innovation by studying lagging indicators, Robert reminds us to measure…
Read MoreGet your House in Order to Nurture New Product Development
It is all about proper planning, communication, and execution in order to make an idea work or for sustainable innovation to happen. Implementing innovation depends on a disciplined strategy customized to the needs, size and culture of an organization. Each organization must create their own clearly defined stages and steps of the NPD process. New Product…
Read MoreObserve and Measure – Fueling Continuous Improvement
Of the Ten imperatives of Robert’s Rules of Innovation, Observe and Measure is the step that fuels continuous improvement within your organization. Without tangible metrics, innovation may not be recognized as successful or overlooked when failing. These metrics allow your company to track your progress and success during each step of the process. It is…
Read MoreSustainable Innovation Meets Disruptive Innovation
Why is success so hard to sustain? In order to succeed, everybody should be involved and engaged in innovation. Innovation should be broad; from innovations in the product or offering, to innovations in the process, delivery, and/or finance. For many years, innovation was seen as the development of new products. However, creating new products is…
Read MoreI.N.N.O.V.A.T.I.O.N : Creating a Culture of Innovation
Innovation in business is the development of new customer value through solutions that meet new needs, inarticulate needs, or current needs in new ways. Innovation in and of itself is the key to a company’s survival. It is the lifeblood of a company. That said, innovation is not always easy, and it does not come by itself.…
Read MoreFive Questions to Ask Before Mapping Out an Innovation Plan
There are plenty of reasons to innovate. Especially now more than ever before, sustained innovation is the means to developing marketplace showstoppers that lead to profitable growth. Innovation is not a luxury that can be placed on the back burner, even for today’s successful companies. So before beginning your next innovation effort, here are some…
Read MoreTax Innovation: The Path to Long-Term Prosperity
By Robert Brands and Martin Kleinman We Americans need to wake up – now – and stop acting like spoiled, immature children. Elected officials need to put aside partisanship – now – and do what’s in the best interest of our country and speak the truth to the electorate. And we all must do this…
Read MoreSmall Biz Radio Host Jim Blasingame with Robert Brands
Robert Brands joins Jim Blasingame on the Small Business Advocate radio show to discuss how to inspire Innovation. As the life cycles of innovations get shorter and shorter each year, it is truly an “innovate or die” world for businesses everywhere. Consumer expectations drive the need to innovate, and Robert Brands shares the best practices…
Read MoreThe Right Rewards: Business Beyond Bonuses
What is the ultimate purpose of Innovation in a business? The end goal is Return On Investment (ROI) for all Stakeholders. After all, the objective of the New Product Development process is to turn ideas into money. ROI comes in the form of increased shareholder value, new products and new features – everyone wins, including…
Read MoreValue Proposition: The Key to Successful Innovation
What defines successful Innovation? Innovation is the process of using intellectual capital to create new products or services that generate positive business results in the form of financial returns. Discovering new findings then spurs more innovation which leads to further financial returns, and so on. Innovation is successful when positive outcomes result in return on…
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