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The Hidden Value of an IP Portfolio – Just ask Dell
Value creation is the performance of actions that increase the worth of goods, services and businesses. It benefits customers, who receive improved products and services, as well as shareholders of the company who wish to see their stake appreciate over time. How does a company create and maintain value? Through innovation processes that build…
Read MoreThe Wolves are at the Door: Why YOU Need to Hire an Intellectual Property Lawyer
Innovation is the lifeblood of any organization, and value creation is measured by a company’s intellectual property portfolio. As a business leader, you are responsible for protecting your company’s IP portfolio through patents. What exactly is a patent? A patent is a legal document granted by the federal government that gives the patent owner the…
Read MoreRedefining Innovation’s True Reward: Amassing Intellectual Property and Value Creation
What is the ultimate goal of process-driven innovation? Open a bottle of Coca-Cola – and read its performance reports – to get a true taste of the answer. In 1980, the Coca-Cola Company was struggling, and its market share was underperforming compared to its competitors. So at a worldwide management conference in 1981, CEO Roberto…
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