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New Product Development Tips
Remember, “creative” and “structured” need not be mutually exclusive concepts. Open Wide: Keep the idea funnels wide open. As Stage-Gate’s Dr. Cooper advises, find and fill the product “white spaces” – untapped marketplace opportunities. Sharpen Those Teeth: Make sure your Go/No-Go decision checkpoints have “teeth.” Widen the Innovation Highway: Make the system lean, adaptive, flexible…
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