The first imperative in Robert’s Rules of Innovation is to INSPIRE. Innovation and ideation is pointless without buy-in and support from top management. The leader of your New Product Development effort, your Innovation SWAT team, has to inspire, lead and drive the process. For inspiration to take place, the leader has to be regularly and personally involved so that everyone is on the same page. There are five key steps to achieve the type of Innovation culture that inspires and creates intra-organization cohesion. Discover more about INSPIRATION in the book, Robert’s Rules of Innovation .

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